A Question of Luxury: Jo Malone


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Jo Malone
founder of Jo Malone

1. What is your favourite shop and why?
I love Banana Republic* lifestyle, it’s so simple and versatile. Eli’s in New York is a fantastic Food Emporium, a real explosion of the senses. Connolly leather is, of course, luxury at its best.
2. Your favourite restaurant and why?
I love relaxed restaurants: Launceston Place in Kensington does the best Sunday lunch, 
Fred at Barney’s in New York for  fabulous pizza and Harry’s Bar in London for a grown-up dinner.
3. And your favourite hotel and why?
I love The Carlyle as it’s home to us in New York and Cap Juluca in Anguilla as it is so romantic 
and the place of probably one of the best holidays my husband Gary and I have ever had.
4. Where have you received the best customer service?
Without doubt the Park Hyatt in Tokyo; the service is just excellent.
5. What do you dislike?
Rude attitudes, complacency and poorly packaged product.
6. Who or what has been your biggest influence?
I love entrepreneurial spirited people... anyone who has succeeded against the odds.
7. Is beauty or function more important?
For me, the more multi-functional a product, the better.
8. What do you do to relax?
I love reading and trips to discover new things and be inspired. 
Also thinking up exciting ideas for fragrance; it’s like my paint palette.
9. Where would your ideal holiday be?
A beautiful villa in either France or Italy with great food, great friends and a massage every day.
10. What is your favourite item of clothing?
A caramel cashmere roll-neck sweater from Burberry.
11. What is your favourite fragrance?
The combination of Amber & Lavender and Vetyver.
12. What is your ideal watch?
A Tag Heuer Monaco - the square ‘Steve McQueen’ one.
13. And your ideal car?
I love a small, sporty Mercedes.
14. Which luxury company currently has the best ads?
Mario Testino’s campaign for Burberry.
15. Do you collect anything, or would you like to?
Perfume bottles and black and white photographs.
16. If your home was on fire, what would you save?
A photograph of Gary on holiday that was taken a long time ago which is irreplaceable
- or maybe even Gary himself!
17. What was your most recent luxury purchase?
A David Linley throw; it’s beautiful.
18. What item are you currently dreaming of buying?
A bed, as we have slept on a sofa-bed for the last four years.
19. Who do you tip to watch over the next 10 years?
20. What do you predict will be the biggest trends this century?
I believe the health, exercise and beauty industry will see the biggest growth areas, 
as it is no longer a luxury in someone’s life - it has become a necessity.

A Question of Luxury is kindly provided by Luxury Briefing, which is the only business publication for the luxury industry. For more information see www.luxury-briefing.com, e-mail: publisher@luxury-briefing.com or call +44-1-3333-60606 for as sample copy.

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