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A Question of Luxury: Sir Terence Conran

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Sir Terence Conran
founder of Conran Shops and Restaurants

1. What is your favourite shop and why? 
E Dehillerin, 18-20 rue Coquilliere, Paris. Because it is full of everything I like – 
a chaotic abundance of cookware. 
Deyrolle, rue du Bac, Paris. A paradise of beetles and butterflies which I adore. 
Dean & Deluca, Broadway, New York. For its foods and cookware. 
Egg, Kinnerton Street, London. A wonderful quirky mix of objects of desire 
2. Your favourite restaurant and why? 
Guastavino’s. Because it’s my latest! 
3. And your favourite hotel and why? 
Park Hyatt, Tokyo. Because it’s a modern hotel that is comfortable, serene, 
welcoming, calm, functional, efficient and professional.
4. Where have you received the best customer service?
 Ditto. 
5. What do you dislike?
 The recited litany of daily specials, complete with method of cooking and garnishes 
(always minus the price) in New York restaurants.
6. Who or what has been your biggest influence?
The Bauhaus 
7. Is beauty or function more important? 
One should be symbiotic of the other. 
8. What do you need to relax? 
An A4 layout block and half a dozen 3B pencils. 
9. Where would your ideal holiday be? 
At home in Berkshire, early June, with the phone disconnected. 
10. What is your favourite item of clothing? 
A 15-year-old pair of bleu de travail, soft and comfortable from many years of 
washing, and some old, frayed, blue Tur nbull & Asser shirts. 
11. What is your favourite fragrance? 
White truffles from Alba, Acqua di Parma, newly laundered linen shirts, epoisses, an exceptional Burgundy, the garden in the spring after the rain, wisteria in the evening and the garrigue in Provence, the scent released when you walk in the hills. 
12. What is your ideal watch? 
A vintage Boucheron that was my father’s. The nice analogue clock in a Porsche 911. 
13. And your ideal car? 
A Porsche 911; Décapotable Citroen DS. 
14. Which luxury company currently has the best ads? 
All ads are pretty ridiculous, but I like Connolly and Tanner Krolle. 
15. Do you collect anything, or would you like to? 
I collect ideas. I have an eclectic collection of objects I really like.
16. If your home was on fire, what would you save? 
My dressing gown and a Paolozzi head. 
17. What were your most recent luxury purchases? 
A ticket to New York on Concorde, an Audi TT, a Kenneth Noland, 7 ounces of Jean Patou’s 1000, 250 Hoyo de Monterey Epicure No 2, a collection of Bugatti pedal cars, seeds and bulbs for the garden 
18. What are you currently dreaming of buying? 
A Gulfstream, a week’s holiday somewhere warm and sunny, 
another 250 cigars, a Japanese teahouse, a trampoline. 
19. Who do you tip to watch over the next 10 years? 
Nothing dot.com. 
20. What do you predict will be the biggest trends this century? 
The appreciation of time, space and privacy. 
 

A Question of Luxury is kindly provided by Luxury Briefing, which is the only business publication for the luxury industry. For more information see www.luxury-briefing.com, e-mail: publisher@luxury-briefing.com or call +44-1-3333-60606 for as sample copy.



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